# Basetack

> Strategic early warning for independent, owner-operated web agencies and studios.

Basetack monitors external developments against an agency’s services, client mix, platforms, and business assumptions. The subscription delivers weekly email briefs and timely alerts with sources, uncertainty, and recommended next steps. AI supports research; important findings are checked against sources. Capability, promotion, and customer adoption are assessed separately. The homepage brief is illustrative, not a report about an actual client.

Onboarding builds an agency profile for the owner to review. Bounded questions about findings are included; ongoing consulting and implementation have separately agreed scope.

## Founder

Micah Lee Stephens is Basetack’s founder and hands-on operator. He has worked on the web since the late 1990s, beginning at web design companies. He launched a web video service in 2005 and now runs a live video streaming company where web design is a major part of the work.

His experience navigating changes that tested his own businesses informed Basetack. Micah works with AI on research and monitoring, stays hands-on with findings and recommendations, and is available directly for customer questions.

- [Who’s behind Basetack](https://basetack.com/#founder): Micah’s introduction and role.
- [Micah Lee Stephens on LinkedIn](https://www.linkedin.com/in/micahstephens): Founder’s professional profile.

Contact: basetack@basetack.com.

## Service
- [Basetack](https://basetack.com/): Service for web agency and studio owners.
- [The weekly brief](https://basetack.com/#brief): An illustrative brief and delivery format.
- [How it works](https://basetack.com/#how): Agency profile, monitoring, and follow-up.

- [Contact Basetack](https://basetack.com/contact.html): Start a conversation with Micah Lee Stephens about your studio.

## Guides for studio owners
- [What AI website builders change for a small web agency](https://basetack.com/ai-website-builders-small-web-agency.html): An AI website builder’s promise is a reason to investigate. Your clients’ choices tell you whether to change your agency’s offer.
- [How to test a new agency service without disrupting current client work](https://basetack.com/test-new-agency-service.html): Test a new agency service with one client, a fixed time budget, and clear evidence before changing your studio’s offer.
- [How to assess a platform price change across your client work](https://basetack.com/assess-platform-price-change.html): Map a platform price change to affected client accounts, renewal dates, and delivery margins before deciding how your agency should respond.